I want to talk to you today about sustainability in business.
It’s very easy to say, “Oh yeah, I quit my corporate job and I ran my business for two weeks!” or “I already started my business.” and so on..
But actually, if you are thinking about quitting your job, quitting is not the problem!
It is paying your bills 4 or 5 years down the line, right?
And that’s what keeps people from actually leaving their job: they perceive the corporate world as safe. (That’s up for debate, I would probably not say it’s very safe.. but let’s not go into that right now).
The issue is: if you’ve never not had a corporate job before, you don’t understand or have faith that a business is going to bring in money month after month. You don’t believe it will give you the same kind of safety and consistency as your job does.
I’m coming up to my third anniversary of being job-free and funemployed – not having a job, 3 full years with zero income other than my business.
There is nothing inconsistent about a business if you are consistent with the business. Consistent income comes from consistent marketing. It is really as simple as that.
If you set up the right systems that will work for you, your business will be consistent. If you can get yourself to an office from 9 to 5 every single day for most of your life, you have the discipline it takes to run an online business – we need about 20% of the discipline that you need in the corporate world.
If you can manage systems and a little discipline — you’re going to be golden.
Here’s how you can create sustainability in your business:
1. Have a good business concept
So the first one is, you’ve got to have a good enough concept for the business. (Notice I said good enough: you don’t need to have a perfectly original idea for it to work). You need to offer something that people want and you have to know who you are marketing to.
Your business concept can be pretty basic. For example, there are thousands of electricians out there. There are thousands of chiropractors, there are thousands of coaches. There’s thousands of everything and they are all still making money because there’s enough demand for all of them.
So you do not have to have a crazy business idea. Often, in fact, if you do have a crazy business idea that is actually a bad thing because there is no proven demand for it.
That is far riskier than, say, becoming a health coach, because there are plenty of health coaches out there so people must want health coaching services.
2. Structure your prices
The second piece is to understand is how you can make enough money from your business.
That sounds really obvious, but you would be surprised how many people will run off and create these beautiful ideas, like a yoga retreat with five-star meals, and so on; but then they don’t even charge enough to cover their costs. It’s really important that you price properly.
Beyond the cost of delivering your service, how much does it actually cost you to market it? How much of your time it is going to take to market it?
Because if you have five clients, it’s 5 hours of work a week, it sounds like an absolute dream; but if it’s taking you 20 hours a week to market that, you are only earning those 5 hours, that is not really feasible. That is not sustainable long term.
3. Know how things work together strategically
The third piece is, there is some tech involved. If you want to have a business with any online marketing, there’s some tech involved.
Do you need to code? No.
Do you need to be a web developer? No.
Do you need to create an app? No.
But you do need to have an email platform. You need a few systems in place and know how they integrate; how they actually work together strategically.
You need to know that when they sign up for X, they need to receive Y email. You need to know what to say in your email. Then after that, where do they go and what needs to happen? That is the part that requires a little bit of knowledge. And that’s where you can learn from people who have done it all before. This is essentially what I teach in my Living Rosy programmes.
YOUR NEXT STEP
So if you want to know more about online businesses, about creating this lifestyle and getting your job, I would love you to join my free webinar. It’s called How To Start Your Online Business and Escape Your Job In Six Months WITHOUT Having To Actually Quit Your Job First.
I’m all about building your business alongside your job first. I don’t want anyone taking any crazy risks – one way to kill your self-belief is to not have some sort of safety net. Your salary is the perfect safety net.
My webinar is all about building your business alongside your job even if you don’t have time, even you don’t have tech skills, even if don’t have a business idea. We’re going to cover all that on the webinar. So I would love you to join us!
It’s a great first step for you to understand what this online business world is about. You’ll hear from some of my clients and people who actually use this process, who’ve built a business and quit their job already. I hope that it will inspire you.
On the webinar, I cover three secrets:
Secret #1: How anyone can start a business even if you don’t have a business idea yet.
Most people think you have to perfect the idea first but actually, that’s wrong. I’m going to show you why.
Secret #2: How to drop the fear and doubt even if you’ve never had a business before.
Because only when you are really confident in yourself will you let yourself start taking action. Only then will you let yourself actually start creating the reality of the business, and not just keep all in your head.
Secret #3: How to build your business in less than 1 hour a day alongside your job… without any tech skills
Join the webinar here >>>